Embarking on the journey of starting and growing a landscaping business can be as challenging as it is rewarding. We’ve gathered insights from a Managing Consultant and a seasoned Handyman to bring you two key strategies. From specializing and utilizing industry networks to prioritizing client acquisition, discover the essential steps to cultivate your green enterprise.
Specialize and Utilize Industry Networks
One effective step to take is to focus on a niche within the landscaping market that aligns with your expertise and the local demand. Specializing can differentiate your business from competitors and establish you as an expert in a specific area, such as sustainable landscaping, urban gardening, or luxury landscape design.
For instance, suppose you choose to specialize in sustainable landscaping. To grow this niche business, you could become certified in environmentally friendly practices and use this certification in your marketing to attract clients interested in eco-conscious solutions. You can offer services like drought-resistant gardens, native plant landscaping, or organic garden care, which are increasingly popular due to environmental concerns.
In addition to defining your niche, a vital resource I recommend is leveraging local business networks and landscaping associations. These can provide invaluable support, networking opportunities, and industry-specific insights that can accelerate your business growth. Associations often offer resources like training programs, certifications, and industry events that can further enhance your credibility and visibility in the market.
By focusing on a specific niche and utilizing industry networks, you can effectively start and scale a landscaping business that stands out in the competitive market and meets the specific needs of your community.
Niclas Schlopsna, Managing Consultant and CEO, spectup
Prioritize Client Acquisition Strategies
Your sole focus should be on getting clients. Identify your ideal client profile and tailor your messaging and services to appeal to their specific needs and preferences.
Leverage online platforms like Google My Business, Yelp, and Angi to create listings for your business and encourage satisfied clients to leave reviews. Invest in targeted Google Ads and Facebook Ads to reach potential clients actively searching for landscaping services in your area.
Attend local home and garden shows, farmers’ markets, and community events to network with potential clients face-to-face. Offer promotions, discounts, or free consultations to incentivize people to try your services.
Partner with local businesses that serve homeowners, such as garden centers, nurseries, and home improvement stores. Offer referral incentives and cross-promote each other’s services to tap into their established client base.
Implement a customer referral program that rewards existing clients for referring new business to you. Offer discounts, free services, or gift cards to encourage them to spread the word about your company.
John Cammidge, Handyman John, John the Handyman
Make Meaningful Partners
There will be a time when you win a project or take on a new large customer where you don’t yet have the equipment or manpower to compete the project. So instead of saying no and passing on the business to a competitor, make a meaningful partnership with another landscaping company. This doesn’t mean you have to use a larger company, just a partner who, when teamed up, can handle those larger projects.
Make sure to lay the partnership out in writing so there is no confusion about what the deliverables are and how much they will get paid. Put it in writing so there is no confusion about how the partner ship for a particular project is temporary. Together you and your partner landscaping company can handle the bigger projects, and eventually you’ll be able to take them on by yourself.
Roberto Torres, Church SEO Consultant
